Rui Xu is an LA based interdisciplinary creative producer committed to supporting daring voices and innovative forms that facilitate practices of independent filmmaking. She started her producing career while pursuing her MFA degree in creative producing program at California Institute of the Arts in 2017. She was a Sound designer and engineer for films after graduating from NYU. Rui’s first short film, Hieu, premiered at 72th Cannes International Film Festival, won Deuxième Prix of Cinéfondation Selection. Rui’s first feature film project, World of Tales, won the MPA Award at Beijing International Film Festival in 2019. The film stars Kang-sheng Lee, a recipient of Golden Tiger Award from Rotterdam Film Festival, is now in its postproduction. She is currently producing the post-production and distribution strategy for Way Out Ahead of Us, an elusive hybrid about family set in Southeastern California.